JioStar Entertainment Releases Episode 3 of The Collective – Cross-Screen Reach and Effectiveness Now Decoded

This episode explores a question that has often eluded marketers: which platform is truly driving effectiveness and delivering measurable business outcomes?

JioStar Positions HD Viewing as the New Standard for TATA IPL on Linear Television with ‘Watch on HD’ Campaign

Built on a simple and culturally relevant insight that for today’s viewers, especially younger audiences, HD is no longer an upgrade, but the expected way to watch.

JioHotstar Launches Industry-First Commerce Signal-Led Advertising to Power Intent-Driven Engagement at Scale

Instamart becomes the first partner to leverage the platform’s new offering, designed to connect brands with high-intent audiences across premium content.

JioHotstar and Warner Bros. Discovery expand partnership with the exclusive launch of HBO Max in India

JioHotstar and Warner Bros. Discovery [WBD] today announced a partnership expansion that brings HBO Max to India on JioHotstar, establishing the platform as the exclusive home for HBO Max in the market.

Where Laughter Meets Flavor – ‘Comedy Cooks’ from April 18 on JioHotstar & Asianet

‘Comedy Cooks’ promises an unpredictable experience filled with surprising twists and entertaining moments in every episode.

Sambhavam Adhyayam Onnu on JioHotstar from April 15

The film features a notable cast including Askar Ali, Vineeth Kumar, Sidharth Bharathan, Senthil Krishna, and Assim Jamal. Cinematography is handled by Naveen Najose, with editing by Arjun Prakash.

Asianet Television Awards 2026 Celebrates Womanhood with the Theme “She is the Colour”

The ceremony honored outstanding achievements in Malayalam television across multiple categories, recognizing the talent and dedication of artists and technicians who contribute to the industry’s success.

COLORS clicks refresh on love in the age of digital scams with its primetime drama ‘Do Duniya Ek Dil’ @ 09:00PM 

COLORS partnered with I4C to promote cyber fraud reporting via 1930 and cybercrime.gov.in

Star Jalsha Announces Bigg Boss Bangla at Eden Gardens; Sourav Ganguly to Lead the Season

With Bigg Boss Bangla, Star Jalsha is poised to redefine the non-fiction landscape in the state, setting new benchmarks in impact, conversation and audience connect.

JioHotstar Launches ChatGPT-Branded Conversational Streaming in India

Using OpenAI APIs, the voice and text interface will allow users to explore India’s largest streaming library through natural language conversations in multiple languages

Secret Stories: Roslin Trailer Out Now; Streaming from February 27 on JioHotstar

The series marks the screenwriting debut of renowned lyricist Vinayak Sasikumar, with popular Malayalam filmmaker Jeethu Joseph serving as the showrunner.

Sarvam Maya streaming on JioHotstar from January 30

Written and directed by Akhil Sathyan, the film is produced by Ajayya Kumar and Rajeev Menon under the banner of Firefly Films.

Asianet Launches New Family Drama “Ee Puzhayum Kadannu”

Tune in to “Ee Puzhayum Kadannu” on Asianet from February 2, airing Monday to Friday at 9:30 PM

Bigg Boss Marathi Season 6 Delivers a Strong Opening Across Colors Marathi and JioHotstar

Bigg Boss Marathi Season 6 opened with a grand premiere, led by host Riteish Deshmukh, and is now airing nightly at 8:00 PM on Colors Marathi and JioHotstar.

JioHotstar Introduces Monthly Plans Across Tiers, Giving Viewers More Choice in How They Watch Their Favourite Entertainment

Monthly plans now available across Mobile, Super and Premium tiers, starting at Rs. 79/month.

JioHotstar Introduces ‘Shop the Look’, a Seamless Product Experience Linking Content to Commerce

The in-stream commerce feature is live with NEWME as the first commerce partner for the latest season of MTV Splitsvilla.

“Hundreds of Doors, Many Contestants… and Just One Boss!” Bigg Boss Marathi Returns!

One of Marathi television’s biggest and most talked-about reality shows, BIGG BOSS Marathi—a name synonymous with grand entertainment and eagerly awaited by audiences across Maharashtra is back with a brand-new season.

Diés Iraé, Streaming on JioHotstar from December 5

With a unique premise that keeps audiences on the edge of suspense and fear, the latest film Diés Iraé will begin streaming on JioHotstar from December 5. This horror thriller is written and directed by Rahul Sadashivan.

JioStar Champions Local Connection with Shraddha Kapoor for the Hindi Release of Zootopia 2

JioStar, through its studio arm Star Studio18, continues to demonstrate its marketing acumen with another impactful collaboration as it onboards Shraddha Kapoor as the Hindi voice of the spirited police officer Judy Hopps in Disney’s Zootopia 2.

Asianet Announces Its New Fiction Series – Kattathe Kilikoodu

Asianet is set to present its latest family drama Kattathe Kilikoodu, a heartwarming story that reflects the power of resilience, relationships, and the courage to redefine one’s own life.

Mounaragam Creates History in Malayalam Television : Becomes the Longest-Running Serial with 1526 Episodes on Asianet

Asianet’s highly popular fiction series Mounaragam has achieved a remarkable milestone by completing 1526 episodes, becoming...

Lokah Chapter 1: Chandra — Streaming on JioHotstar from October 31

Rewriting the history of Malayalam cinema, Lokah Chapter 1: Chandra will be streaming on JioHotstar from October 31. The film presents a brand-new world of cinematic experience for the audience. The screenplay and dialogues have been written by Dominic Arun and Santhy Balachandran, and the film is directed by Dominic Arun himself.

JioStar and Collective Media Network partner to launch Mahabharat: Ek Dharmayudh – India’s first-ever AI-powered premium entertainment series

At a time when creative communities across the world grapple with the challenges...

Star Plus Launches New Brand Film Championing Equal Role in Parenting With #NotJustMoms at FICCI Frames 2025

Star Plus at the prestigious FICCI Frames unveiled a thought-provoking theme #NotJustMoms

Mirai to stream exclusively on JioHotstar from October 10 in Telugu, Tamil, Kannada and Malayalam.

With its digital premiere on October 10th, Mirai invites viewers to witness an epic tale of courage, destiny, and faith, only on JioHotstar.

“Hridayapoorvam” Streaming on JioHotstar from September 26

Let your heart connect with Hridayapoorvam. Streaming from September 26 in Malayalam, Tamil, Telugu, Kannada, and Hindi, only on JioHotstar.

Asianet Announces the Premiere of New Sitcom Happy Couples

Asianet is all set to entertain its viewers with the launch of its brand-new sitcom Happy Couples, premiering on September 29, 2025, and airing Monday to Friday at 10.30 PM.

“Padakkalam” Streaming on JioHotstar from June 10

“Padakkalam”, a film packed with a unique and entertaining storyline, will begin streaming..

“Ronth” Streaming on JioHotstar from July 22

Written and directed by Shahi Kabir, Ronth is produced by Vineet Jain, Rathish Ambat, Ranjith E.V.M.

Second Trailer for Kerala Crime Files Season 2 Out Now; Streaming from June 20 on JioHotstar

Kerala Crime Files, the first-ever Malayalam Hotstar Specials, redefined storytelling in Kerala. Now, the much-anticipated Season 2 is on its way — with the second trailer officially released and the streaming date confirmed for June 20.

Colors Kannada Unveils a Brand-New Identity Rooted in the Soul of Karnataka

Bengaluru, 11th June, 2025: After marking its 10th anniversary over the weekend, Colors Kannada has now unveiled a new look as part of the continuing celebrations. The channel enters a new chapter with a powerful new visual identity that blends legacy and evolution.

JioHotstar and Reserve Bank of India Present RBI Unlocked: Beyond the Rupee – A Deep Dive into India’s Financial Backbone

Mumbai, 3rd June, 2025 - JioHotstar and the Reserve Bank of India (RBI) launches a new five-part documentary series titled RBI Unlocked: Beyond the Rupee, produced by Chalkboard Entertainment.

Colors Rishtey Unveils New Prime Time Lineup with Iconic Shows—Starting 15th May, Now Available on DD Free Dish!

National, 13 May 2025 – COLORS Rishtey is bringing the drama, dhamaka, and non-stop...

JioStar Kids strengthens its homegrown content slate with the launch of its 15th local IP – Bittu Bahanebaaz on Sonic

Mumbai, 12th May, 2025 - JioStar Kids is all set to launch its 15th homegrown IP - Bittu Bahanebaaz. Bittu is the story of a smart and quick-thinking 10-year-old boy who always finds funny and creative ways to get out of everyday sticky situations in a fast and imaginative manner. The show is packed with humor and everyday moments that everyone can relate to.

Tom Cruise’s Mission: Impossible – The Final Reckoning to Release Early in India on 17th May 2025 (Saturday)!

Clear your calendars and fasten your seatbelts because Ethan Hunt is punching in early! Fans of the iconic franchise now won't have to wait as long to witness Ethan Hunt’s final mission unfold on the big screen as Paramount Pictures India announces that the highly anticipated Mission: Impossible – The Final Reckoning will now...

Colors’ ‘Meri Bhavya Life’ Shines a Light on Body Positivity and Self-Worth

Mumbai (23rd April): Say goodbye to clichés! This is NOT the story of a plump girl who sheds kilos in a makeover to earn someone’s approval or land the prince of her dreams. This is the story of a self-assured girl who doesn’t need...

JioStar Powers TATA IPL to Its Biggest-Ever Opening Weekend

On the back of 200+ run chases across the first two matches, the opening weekend of the 2026 edition scaled new peaks on reach and consumption across both Star Sports Network and JioHotstar.

JioStar Launches ‘The Winning Edge’ — India’s First Data-Backed Advertising Playbook to Help Brands Maximise Impact on Live Cricket

The playbook establishes cricket on JioStar as an unmatched environment for brand growth.

JioStar’s Powerplay: A Blockbuster Sponsor Start for TATA IPL 2026

JioStar, the official broadcaster and streaming partner for TATA IPL, today announced a robust roster of 27 sponsors for the 2026 season.

JioStar Reveals New Insights from BARC | Nielsen One Ads During ICC Men’s T20 World Cup 2026

In a significant milestone for India’s advertising ecosystem, JioStar today unveiled findings from BARC | Nielsen One Ads, a cross-screen measurement solution implemented during the ICC Men’s T20 World Cup 2026.

JioStar Unlocks India’s Billion-Strong Consumer Base for South East Asia Brands via Live Sports

With TATA IPL 2026 starting in less than two weeks, JioStar’s multi-screen presentation of one of the most valued sports leagues globally will provide brands a gateway to the massive consumer base.

ICC Men’s T20 World Cup 2026 sets new Global Streaming Record on JioHotstar  during India–England Semi-Final 

619 million views recorded on the digital platform - the highest ever for a T20

JioStar Intensifies Anti-Piracy Enforcement During ICC Men’s T20 World Cup 2026

Five IPTV apps: XCIPTV, Televizo, IPTV Smarters Pro, VU IPTV Player and XTV Ultra, were removed from Google Play in a crackdown on 36 infringing apps with 26M+ downloads.

64% of LTV Cricket Viewers Strongly Agree that Brands Advertising on LTV are More Trustworthy

Commissioned by JioStar and conducted by Kantar, the study decodes affluence and behaviour trends of Linear TV cricket audiences for advertisers.

JioStar Eclipses All Previous Benchmarks as ICC Men’s T20 World Cup 2026 Kicks Off With the Biggest-Ever Opening Day

The ICC Men’s T20 World Cup 2026 in India and Sri Lanka has enjoyed a strong start on JioStar, delivering the biggest ever opening day across JioHotstar and the Star Sports network for any ICC event.

JioStar Announces Hyundai Motor India Limited as Connected TV Co-Powered Sponsor for ICC Men’s T20 World Cup 2026

Reinforcing its leadership in premium digital sports experiences, JioStar, the official broadcaster of the ICC Men’s T20 World Cup 2026...

Delhi High Court Grants JioStar Real-Time Blocking Powers Against Rogue Streaming Websites for ICC Men’s T20 World Cup 2026

The Delhi High Court has granted JioStar an ex-parte ad-interim injunction mandating immediate real-time blocking of rogue websites illegally streaming its exclusive cricket broadcast content.

JioStar Study Demonstrates Strong Sales Uplift for FMCG Brands Advertising During IPL 2025

JioStar today announced the findings of a comprehensive study evaluating the influence of advertising on consumer purchase behaviour during the TATA IPL 2025.

From Stadiums to Screens: JioStar’s ‘TATA IPL 2025: A Year of Firsts’ Report Highlights how a Billion Viewers Came Together To Celebrate Cricket

From fan-first invites driving all-time viewership highs to consumer-centric innovations powering record engagement; from record-breaking advertiser participation to never-seen-before subscriber growth, JioStar’s TATA IPL 2025: A Year of Firsts report captures the tournament’s historic impact

Jiostar And Sony Pictures Networks India Team Up To Universalise Access For Fans To Indias Tours Of England

Mumbai, May 26, 2025: In a significant development for Indian cricket fans and the sports broadcasting ecosystem, JioStar and Sony Pictures Networks India (SPNI) today announced a collaboration for India’s tours of England in 2025 and 2026. As a part of the sharing arrangement, JioStar...

Rugby Premier League – Release

Rugby India, the National Governing Body for the sport in India, in partnership with GMR Sports, proudly presents the Rugby Premier League (RPL)—the world’s first franchise-based Rugby 7s league...

JioStar Joins IndianOil UTT as Broadcast Partner for Three Years to Elevate Table Tennis in India

National, May 8, 2025: IndianOil Ultimate Table Tennis (UTT) has entered into a three-year partnership with India’s leading sports broadcaster, JioStar, aiming to elevate the sport’s presence and popularity across the nation.

Cricket On Jiostar Attracts Record Number Of International Brands

Mumbai, April 14, 2025: As the TATA Indian Premier League (IPL) continues to draw record viewership, international brands are increasingly leveraging cricket’s massive reach and aspirational pull through JioStar’s broadcast and digital platforms. This season, Danube Properties has joined as a Co-Powered By sponsor of the TATA IPL on Star Sports, aligning its media investment with a crucial period in its property sales cycle.

Sports18 Channels Rebrand As Star Sports, Expanded Network Ushers In A New Era Of Live Sports Entertainment

Mumbai, March 17, 2025: JioStar announces the successful integration of all Sports18 channels into the Star Sports Network, effective March 15, 2025. This transition marks a significant milestone in establishing Star Sports Network as the premier one-stop destination for the biggest LIVE sports action. With the addition of Sports18 channels, Star Sports now boasts an expansive network of 24 channels...

JioStar Announces the Appointment of Bhaskar Ramesh as Head of Entertainment Sales, Digital

He joins from Google where he most recently served as Director – Omnichannel Businesses, and as a core member of the India leadership team...

JioHotstar Strengthens Product, Engineering and Technology Capabilities To Power the Next Phase of Streaming

JioHotstar is bolstering its product and engineering leadership with senior hires from global technology firms to accelerate AI-led, personalised streaming at scale.

JioStar Group Announces the Appointment of Stephan Bugaj to Shape the Next Chapter of AI in Entertainment

JioStar Group has announced the appointment of Emmy Award winner Stephan Bugaj as Senior Vice-President of GenAI Content & Technology, as it accelerates its vision for creating AI-native, next-generation experiences.

“From Production to Distribution, AI Is Rewiring the Content Value Chain”: Prashant Khanna, JioStar at India Digital Summit 2026

Artificial intelligence is no longer a peripheral tool in media workflows but is increasingly becoming the operating layer across the entire content value chain...

JioStar Secures Strong Sponsor Mix for Tata Women’s Premier League 2026

Building on the rapid rise of women’s cricket as a mainstream sporting and commercial property, the TATA Women’s Premier League (WPL) 2026 returns with its fourth edition, scheduled to run from January 9 to February 5, 2026

Kevin Vaz at Asia TV Forum & Market 2025 in Singapore

Singapore, December 2, 2025: Kevin Vaz, CEO-Entertainment, JioStar, addressed global industry leaders at the Asia TV Forum & Market 2025 in Singapore, presenting JioStar’s expanding...

JioStar and Nielsen Unveil Breakthrough Cross-Screen Measurement Study, Redefining Advertising Effectiveness in Live Sports

In a first-of-its-kind initiative, JioStar, in collaboration with Nielsen, has announced the findings of its Cross-Screen Measurement Study for advertisers, conducted during TATA IPL 2025.

Indian Broadcasting & Digital Foundation (IBDF) Reaffirms Strength of Linear TV and Charts Future Path at 26th AGM

The Indian Broadcasting & Digital Foundation (IBDF) convened its 26th Annual General Meeting (AGM) yesterday in New Delhi. The meeting, chaired by Mr. Kevin Vaz, President of IBDF and CEO – Entertainment of JioStar India Pvt. Ltd...

JioStar launches Moment.AI, an AI-led contextual ad insertion tool to help brands ‘own the feeling, own the moment’

Mumbai, 9th September, 2025: JioStar today announced the launch of Moment.AI - an advanced AI-powered contextual advertising tool designed to help brands connect with viewers at moments of peak emotional resonance.

JIOSTAR SWEEPS GEMA INDIA AWARDS WITH 32 METALS – 15 GOLDS AND 17 SILVERS ACROSS CATEGORIES

Mumbai, September 8, 2025: At the 2025 edition of The Global Entertainment Marketing Academy of Arts & Sciences (GEMA) India Awards, JioStar emerged as one of the night’s biggest winners, walking away with an impressive 32 metals – 15 Golds and 17 Silvers.

Bigg Boss Season 19 smashes records with the biggest-ever OTT opening for the franchise in India, recording the highest Day 1 Video Views on JioHotstar

August 29, 2025; National: Bigg Boss Season 19 has taken off to a flying start on JioHotstar, setting a new benchmarks with the franchise’s biggest OTT opening in India and the most-watched Day 1 video views.

JioStar Reveals Festive Sentiment Survey 2025: 92% of Indians Set to Continue or Boost Spending in 2025

Mumbai, 12th August, 2025 - As the country gears up for the upcoming festive season, JioStar today released the 2025 edition of the JioStar Festive Sentiment Survey which reveals that 92% of Indian consumers plan to continue or increase their festive spending...

A Big Bold Return – Kyunki Saas Bhi Kabhi Bahu Thi Records Over 1.6 Billion Minutes Watch Time In Launch Week

Mumbai, August 7, 2025: Kyunki Saas Bhi Kabhi Bahu Thi made a historic return to Indian television on 29th July and the response was nothing short of phenomenal.

Kevin Vaz, CEO – Entertainment, JioStar, Appointed President of the Indian Digital Media Industry Foundation (IDMIF)

Mumbai, 04 August 2025: The Indian Digital Media Industry Foundation (IDMIF), a subsidiary of the Indian Broadcasting...

Strong 11-Brand Sponsor Lineup Fuels Colors’ New Weekend Reality Offering – Pati Patni Aur Panga

Mumbai, Aug 1, 2025: For over a decade, COLORS has stood as a pioneer in homegrown non-fiction entertainment, consistently creating original formats that redefine family viewing in India.

17 Years. One COLORS. Endless Stories

When COLORS launched in 2008, the canvas of Indian television exploded with disruptive storytelling that shattered conventions and redefined the Hindi GEC landscape. Over the past 17 years, we have painted screens and hearts with vibrant stories that matter...

Star Gold Brings the World Television Premiere of ‘Chhaava’ This Independence Day Weekend

Mumbai, July 29, 2025: This Independence Day weekend, Star Gold presents the World Television Premiere of Chhaava on 17th August 2025. A powerful period drama that traces the extraordinary life of...

JioStar Unlocks Massive Brand Interest for the Return of Kyunki Saas Bhi Kabhi Bahu Thi; Eight Sponsors Sign On for the Show So Far

Mumbai, July 28, 2025: The return of the iconic show, Kyunki Saas Bhi Kabhi Bahu Thi, has created unprecedented buzz amongst viewers and brands.

Jiostar Launches Connected TV Playbook to Decode India’s Premium Living Room Audiences

Mumbai, 21st July, 2025: In an era where living rooms are turning into high-attention, shared digital spaces, JioStar Entertainment has launched its first-ever Connected TV (CTV) Playbook, a data-rich guide focused on the streaming platform’s Entertainment content.

JioHotstar’s Special Ops 2 Onboards 14 Sponsors Ahead of Its Launch

Mumbai, 11 July 2025: JioHotstar’s highly anticipated original series Special Ops 2 has onboarded 14 sponsors, setting a new benchmark for brand partnerships on a scripted streaming title. Set to premiere on July 18, Special Ops 2 has...

“JioStar’s Vision: Bold, Culturally Rooted and Scalable Storytelling for a Young, Diverse India” – Alok Jain & Krishnan Kutty at APOS 2025

Bali, June 26, 2025: JioStar Entertainment leaders, Alok Jain and Krishnan Kutty...

“We Don’t Think of Success as Building for India, We Think of It as Building from India” – Sushant Sreeram, Head of SVOD Business and CMO, JioStar at APOS 2025

Bali, June 26, 2025: At APOS 2025, held in Bali and organized by Media Partners Asia...

Star Utsav Reigns Supreme for 8 Straight Weeks

Mumbai, 10 June 2025: Star Utsav continues its streak as the number one Free-to-Air (FTA) Channel for eight consecutive weeks*. Since its re-entry to the FTA universe, the channel has consistently held the leadership position, driven by a compelling mix of popular shows and culturally resonant storytelling.

JIOSTAR UNVEILS JIOSTARVERSE: A DATA-DRIVEN INFLUENCER MARKETING PLATFORM

Mumbai, 07 May, 2025: As influencer marketing evolves into a more measurable impact and ROI-driven space, JioStar has announced the launch of JioStarverse, a data-led influencer marketing platform built for brands and agencies navigating an increasingly complex creator economy.

JioStar MegaBlast Sparks an Unforgettable Akshaya Tritiya Celebration for Reliance Jewels

Mumbai, 29 April 2025 — Reliance Jewels launches the 10th edition of its Jewels of India series with the Tirupati Collection, inspired by the rich spiritual and cultural heritage of Tirupati. Timed perfectly with Akshaya Tritiya—a key gold-buying festival in India—the new collection brings together...

JioStar Unveils MegaBlast: India’s Largest One-Day Ad Takeover Across TV and Digital

Mumbai, 21 April, 2025: JioStar announces the launch of MegaBlast, a bold new media product that helps brands capture attention at scale, in just one day. In today’s cluttered and fast-paced market, brands are constantly seeking newer, bolder ways to stand out. Whether it’s launching...

Star Utsav Emerges as the #1 Free-To-Air Channel in the First 11 Days of its Return to the Freedish Platform

Mumbai, 21 April 2025: Star Utsav has made a remarkable return to the Free-to-Air (FTA) television space, following its re-entry on Free Dish on 1st April 2025. The channel has firmly established its position as the leading Free-to-Air channel and has garnered an impressive 111 million viewers* within just 11 days...

Jiostar Network Onboards 28 Sponsors for the TV Premiere of Pushpa 2: The Rule

Mumbai, 11 April 2025: As the countdown begins for one of the most anticipated television events of the year, Pushpa 2: The Rule is set to make its World Television Premiere on April 13 & 14, 2025.

Nick Ends The Year On A High; Reigns As India’s No. 1 Kids’ Channel For The 11th Consecutive Year!

Mumbai, 9 April, 2025 - Nick, India’s leading kids’ entertainment channel, continues its unparalleled winning streak, closing the year as the No. 1 channel in the kids’ category for the 11th year in a row. Backed by a powerhouse content slate, robust engagement across platforms and strong co-viewership...

JioHotstar – Unveiling Infinite Possibilities

February 14th, 2025 | National – JioStar, the recently formed JV with the merger of Viacom18 and Star India, announced the launch of JioHotstar, bringing together JioCinema and Disney+ Hotstar – two of India’s leading platforms for premium sports, entertainment and lots more. This coming together of brands...

Reliance and Disney Announce Completion of Transaction to Form Joint Venture to Bring Together the Most Iconic and Engaging Entertainment Brands in India

Mumbai / Burbank, Calif., 14th November 2024: Reliance Industries Limited (“RIL”), Viacom 18 Media Private Limited (“Viacom18”) and The Walt Disney Company (NYSE:DIS) ( “Disney”) today announced that following the approval by the Hon’ble NCLT Mumbai...